About Us

 

We're a lifestyle and streetwear brand for all the people we consider Freshionistas(being fresh & fashionable with an attitude). We all feel our best and most confident when we got some fresh fitz on so our aim is to keep you FreshOut every time you step out the house with a mix of Current, Fun, Dope, Funky, Risque and Statement Designs. 

Our brand is definitely a bold and loud one with most designs having the logo incorporated across the chest on our Tops. So we do want you to rock those pieces and let the world know I DO FEEL FRESH AF. 

 It's been a real journey so here is a short story of how it all began.

OUR STORY

It all started with this lil island boy born and raised on the tiny, beautiful island of St. Lucia with a passion for fashion and the belief that 'You feel good when you look good'. So with that passion, a sales background and hustler mentality he started selling sneakers out the trunk of his car which quickly turned into the request for clothing and accessories from his customers. The days & nights were long, the grind was relentless and there were many growing pains and tuff lessons learnt. But then again that's whats necessary for growth. Needless to say the hardships soon turn to success and within a year the store emerged...FreshOut Clothing and Accessories. 

It was an immediate hit on the island and gained quite a buzz pretty quickly. Things were going great for a while until he decided to take a trip to New York to source merch for the store. But actually, it was only days in when he received the call that would change his entire life. His friend told him of the bad news that the store got robbed. There was a dead silence and the deepest SIGH then he asked, 'What did they take?' OfCourse at that time thinking it wasn't as bad. But then the friend responds with the worst he could hear....'Everything Bro!! It was a clean out!!' You can imagine what this man was feeling at that moment; the shock, the disbelief, the sadness, the pain, the anger, all the sweat and tears put into this and just like that it was taken away. Also, the biggest pill he had to swallow, and another lesson learnt; always insure your valuables, cuz there was no insurance for the store.

With this becoming his new reality, he went into a depression phase and let's say he was very frequent at the bars and liquor stores. Fortunately, the phase didn't take over for too long and he realized that there was no point crying over spilt milk, the damage had been done so now the only thought process should be what's next? Go back to the island and attempt rebuilding and maybe explore options in NY. With advice from family and friends he chooses the latter. Was a tough decision to make but he had a master plan. The plan was to work for a bit and save as much as possible to reopen the store. So that's what he did, worked 2 and sometimes 3 jobs and banked everything! But as we know it's sometimes hard to stick to the script, so as time went by, and the seasons passed so did his zeal and aspirations of reopening FreshOut doors. As he says, the fast pace of the city shifted his focus and the interest disappeared. 

But hey fast forward 6 years later. There's a boy meets girl story. He meets this amazing, driven and ambitious young lady. They start dating and there's talks about dreams, life goals and future plans. He tells her about his past and the story about his store being robbed. She immediately sympathizes and comforts him but then goes straight into full supportive, encouragement and manifestation mode and brings up the idea of going back into clothing and switching up the store concept to a clothing brand. OfCourse his reluctant at first and comes up with a bunch of excuses but she kept on pushing him to give it a shot until he gave in. She really hyped the idea and encouraged him to always follow his dreams and true passions. So with that plus still having the love for fashion, faith, prayer, long a## days & nights again and a bit of risk here we are. FRESHOUT APPAREL baybay!!

 

Moral of the story is...Never give up on your dreams and ensure that the person sleeping next to you shares the same goals and aspirations and rides with you like a No.1 fan.